WEB 2.0

May 9th, 2011

Gaining Tracktion: “Do Not Track” Bills, Consumer Privacy, and Web 2.0

Earlier this month American Senator John Rockefeller introduced a controversial bill which would force online advertising and tracking companies to allow users to opt-out of online advertising. This comes after California Representative Jackie Spears, and state Senator Alan Lowenthal successfully passed legislation within the California legislature that effectively prohibits online tracking. While some could herald [...]