The name Mushkin may not be recognized by many outside of the enthusiast crowd, however they are looking to further develop their brand with an updated style and new USB drive product line.

Late last week, the company officially unveiled the all new and improved Mushkin.com website – which many agree – is a might “site” better than the previous. They’ve got a flashy new look, and taken the time to go in-depth with the explanations of their unique memory cooling technologies and other beneficial consumer features. Check it out for yourself at http://www.mushkin.com/

The company is also diving into digital storage, which isn’t likely to be a money maker, but it will expand the Mushkin name to a wider variety of products and follows a natural progression from computer memory. The Mulholland Drives, come in sizes from 2GB up to 32GB and offer incredible read/write speeds (thanks for elaborating guys).

So we have flash drives, but when will we see a Mushkin SSD or Video Card in North America?