From the outside, competition between different websites in this industry may seem to be good natured but that is far from the truth. The reality of the situation is that increasingly cut-throat websites vie for an ever decreasing pool of advertising money and as such, corners are sometimes cut to draw in supporting manufacturers and advertisers. Additionally, there have been frequent situations –particularly at trade shows- where one website owner will verbally inflate their site’s position in the market versus that of the competition.
There is a dark underbelly to this industry that few know about. For some sites, selling ad space takes precedent over hoping quality content brings increased traffic especially in an age when many computer hardware sites are facing decreased traffic. They need a quick boost in traffic and must switch to some under-handed tactics if their content (or lack thereof) isn’t bringing in the necessary page views.
Ninjalane has published an in-depth look at some of these tactics and while they haven’t gone so far as to publically call out the offenders, the proof they have is presented well and it can be found in the public domain with a bit of sleuth work. Traffic bots, automatically refreshing pages and other items are all discussed. Whether you are a regular follower of tech websites or just passing through, we highly encourage you to take a look at their article for a quick peek at what is just the tip of a very large iceberg.
Here are some pointers for sites that automatically refresh:
- Ensure you close the site if you walk away from your computer.
- If you wish to support the site in question, by all means allow it to continue refreshing.
As usual, you are free to comment at the bottom of this News item and ask any questions.