In an effort to compete against AMD’s newest releases, NVIDIA has announced price cuts to the GTX 770 and GTX 780. They’ve also thrown the covers off of the GTX 780 Ti’s price.
By this point it should be no secret that NVIDIA was losing badly against AMD’s $549 R9 290X and $299 R9 280X. Both the GTX 780 and GTX 770 were simply too expensive to compete on a level footing but that’s about to change as NVIDIA begins rolling out more price cuts in addition to the ones they’ve already announced.
With the R9 290X beating it by a not-so-insignificant amount, the GTX 780 needed a serious reduction from its lofty $649 price. By striking $150 off of that and making it $499, NVIDIA has brought the GTX 780 down to a much more affordable level. As an additional value-added feature, NVIDIA’s Holiday Gaming bundle is also included. That means, for a limited time, you get Assassins Creed Black Flag, Splinter Cell Blacklist and Batman Arkham Origins for free.
The GTX 770 has gone under the chopping block as well with a cut to $329. Considering this card routinely trades blows with the $299 R9 280X some may be wondering why NVIDIA is tacking on a premium but, like the GTX 780, you get three free games with it which is a good $125 of added value.
With AMD’s R-series cards winning in the price / performance category and the R9 290 set to make its debut in a few days, it was high time NVIDIA did something. However, for the time being, the GTX 760 which currently goes for $249 with two free games (Splinter Cell Blacklist & Assassin’s Creed Black Flag) will remain where it is.
Another piece of interesting information coming out today is the price and launch date of NVIDIA’s upcoming GTX 780 Ti, a card which is supposed to outperform the TITAN and take over the GeForce brand’s flagship status. At $699 NVIDIA seems to be betting it will beat AMD’s R9 290X by a significant amount when it launches on November 7th.
One card that isn’t moving from its present position is the TITAN. Due to full-speed double precision performance, it is a darling among CUDA developers and NVIDIA will likely focus on marketing it to that market rather than gamers.
All in all, it’s a good time to be looking for a graphics card now that the competition has heated up again.