In an effort to compete against AMD’s upcoming R9 270X and R7 260X, NVIDIA will be lower the price on three of their key SKUs: the GTX 660 & GTX 650 Ti Boost.
(October 6th Update, with corrected prices)
In order to avoid the competition preempting their efforts, companies typically don’t announce prices for their upcoming product’s until they’re launched. AMD decided to do something different with their latest public presentation and announced costs for a number of their soon-to-be-available graphics cards. This may come back to haunt them since NVIDIA is already taking steps realign their own lineup.
Effective Monday, the GTX 660, GTX 650 Ti Boost and GTX 650 Ti will all come in at lower prices.
Let’s start with the GTX 660, a GPU that’s been around for a while but at $199 and it occupies a key position as a bridge between the $299 GTX 760 and lower end cards. Since the GTX 660 Ti has been discontinued, it has taken over the lion’s share of work in this hotly contested segment. As you might expect, the R9 270X 2GB’s price of $199 price laser targets it with a potentially higher performing alternative. As a result, NVIDIA is lowering the GTX 660 2GB’s price to
$169 $179 and some board partners’ cards may even hit lower points.
The R7 260X meanwhile poses a problem for the GTX 650 Ti Boost and GTX 650 Ti since it will be introduced for just $139. Those NVIDIA cards are currently sitting at $169 and $139 respectively which could post a problem if the R7 260X rumors are correct and it is indeed using an overclocked Bonaire XT core. Once again NVIDIA is being proactive and has reduced the GTX 650 Ti Boost 2GB price to $149 while the GTX 650 Ti Boost 1GB will go for just $129, effectively bracketing AMD’s upcoming competitor. The GTX 650 Ti meanwhile is already going for $119 or less at several retailers.
While it looks like NVIDIA has counteracted the lower end R-series parts before they’ve even reached the market, there’s been no movement on the GTX 770 ($399) and GTX 760 ($249), two parts that will be key in the battle against AMD’s R9 280X. Rumor has it that we’ll see some announcements shortly but until then, the 280X may find itself in an envious position.