As many of you have noticed over the last few weeks, certain Radeon cards have been gradually falling in price. AMD has now sent out a friendly reminder about this new cost structure being officially implemented.
As Hardware Canucks mentioned in the GTX 660 Ti review, AMD’s HD 7950 can now be found for as little as $319. According emails from AMD’s PR team, the HD 7950 Boost State (which we reviewed here) will be hitting this mark as well but we have yet to see any movement away from its SRP of $349 (or $369 for versions with upgraded coolers). While dropping the price of a card that was only announced a few days ago may see extremely odd and out of character, AMD insists their direction will be taken up by board partners and retailers alike. Hopefully this will hold true over the long term.
One the other hand, AMD’s HD 7870 2GB and HD 7850 2GB have become very, very appealing with new prices of just $249 and $209 respectively. The HD 7850 1GB is now $189, becoming an excellent, highly capable option within the sub-$200 price bracket. These HD 7800-series parts will soon be bundled with the DX11 game Sleeping Dogs as well.
All in all, the new Radeon lineup feels renewed and refreshed with their new price Could these moves be in preparation for additional NVIDIA releases that — if rumors are to be believed — are coming soon? One way or another, it is good to see AMD taking a proactive approach after being caught somewhat flat footed in the past.