Confirming rumours reported by Hardware Canucks last week, AMD has officially announced lower prices for their HD 7970, HD 7950 and HD 7770.  They’ve also added new new game promotion which adds three free titles alongside a DLC.  

The graphics card price wars are finally here folks.  AMD has now finally announced price cuts to their popular HD 7000-series in order to bring them in line with consumers’ expectations.

Since NVIDIA’s launch of the GTX 680, the HD 7970 and HD 7950 haven’t been quite in touch with the market’s new price / performance realities.  However, AMD could afford to keep their cards’ prices high simply because of a lack of GTX 680 availability.  But with NVIDIA’s board partners stepping up shipments and rumors of lower priced Kepler derivatives running wild, it was high time for something to give.

Starting tomorrow you’ll find the following prices on AMD’s cards:

HD 7970:  $479

HD 7950:  $399

HD 7770:  $139

You may notice a lack of HD 7800-series cuts but that was to be expected since those cards continue to be excellent choices in the sub-$399 market.

AMD is also adding something else to sweeten the pot a bit more.  Both the HD 7970 and HD 7950 will now be offered (for a limited time) with not one but THREE free games as part of their Three for Free promo.  They are:

-  Deus Ex:  Human Revolution + Missing Link DLC

-  Dirt:  Showdown (this game will be released in May 2012)

-  Nexuiz (a DX11 FPS based on the CryEngine 3 to be released on May 2, 2012)