Already fighting a war over patents with Apple, Samsung has decided to open a second front with a TV commercial mocking Apple’s often-zealous fanboys.
The commercial begins with an image iconic to the Steve Jobs era of Apple: the Apple store lineup.
“Guys, I’m so amped I could stay here for three weeks!” excitedly states a character in the first scene of the commercial. However, the enthusiasm of his companions – all clothed in chique hipster attire – wanes when they begin to read the early reviews of the new iDevice: poor battery life, and lack of 4G support.
The fans in queue then spot someone walking down the street, who is dressed as a working professional, and the person’s phone catches their eye. When they ask to see the phone the user brags that that is has all the features their eagerly anticipated iDevice lacks: 4G support, a magnificent screen, an HD camera, and apparently a better battery.
“It’s a Samsung,” explains the phone’s owner.
“Samsung?”, someone in line responds. “I could never get a Samsung, I’m creative”.
“Dude, you’re a Barista,” his companion responds.