A day after multiple market research reports indicate that Samsung is the new smartphone leader, and on the eve on RIM’s last attempt to remain relevant in the smartphone game with the launch of their new Blackberry OS, Samsung has unveiled what they hope will be their kingmaker – the Galaxy S III.

Featuring a 4.8 inch HD Super AMOLED display, an 8MP camera with a 1.9MP front camera, Android’s new Ice Cream Sandwich release, and a 1.4 GHzExynos 4 Quad processor, the Galaxy S3 might just have what it takes to solidify Samsung’s lead as the smartphone king.

“With the Galaxy S III, Samsung has maximized the consumer benefits by integrating superior hardware with enhanced smartphone usability,” said JK Shin, President of Samsung’s Mobile Communications Division, in a statement. “Designed to be both effortlessly smart and intuitively simple, the Galaxy S III has been created with our human needs and capabilities in mind.”

For some the iPhone claims superiority because of its intuitive design. Samsung wants to show that its devices are capable of competing on a similar level, and the company is doing this by emphasizing that the phone was “inspired by nature, developed for humans”.

An example of this is the front camera identifies the user’s eyes and would not go dark or lock so long as they were looking at it. If the user is messaging someone and decides a call is warranted instead, putting the phone against their ear will dial the contact.

The iOS’ voice-recognition program, Siri, has wowed consumers and forced manufactures to play catch-up but Samsung is confident that their Siri-doppelganger, “S-Voice”, can give Apple a run for its money.

“It is more like a good friend and listens intently and responds effectively to you,” a Samsung spokesperson said at the launch event.

Although Hardware Canucks has yet to have the opportunity to review a Samsung unit with “S-Voice”, it appears that initial reviews of the program have it a step above Google Voice Actions.

Like its cousin, the Galaxy Note, the Galaxy S III comes with a stylus called the “C-Pen” specifically designed for the S3’s screen. Samsung was coy on details, but from initial impressions the “C-Pen” has nearly all the functionality of the Note’s stylus.

Samsung will release the device in Europe at the end of May. A North American launch is expected in the summer, but exact details about the phone’s availability in Canada are not available at this time.