According to CNET, Samsung won’t be launching its Qualcomm-powered Windows RT Ativ Tab in the United States and does currently not have concrete plans on a worldwide launch.
This revelation comes as CES, a conference that began with a keynote that featured Microsoft, Samsung, and Qualcomm, draws to a close.
“We determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was,” Mike Abary, a Samsung America VP, said to CNET, at CES in Las Vegas. “The investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait.”
Mr. Abary further explained to CNET that Samsung couldn’t find a happy medium between price points and features with Windows RT; the company had to cut what it believes to be an unacceptable amount of features in order to make its Windows RT devices competitive against traditional Windows 8 devices and devices from other ecosystems.
“We didn’t necessarily attain the price point that we hoped to attain,” he said. “It’s not an issue on Microsoft’s side. It’s more an issue of how the product was built and some of the tradeoffs we had to incorporate in it.”