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RIM to Liquidate Playbook Inventory  

Hardware Canucks > News > Gadgets News > RIM to Liquidate Playbook Inventory
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Posted by Sam Reynolds — January 3rd, 2012, 7:45 AM

Hoping to replicate Hewlett Packard’s success in creating interest in a faltering tablet platform, Research in Motion (RIM) has cut the price of all Playbook models to $299 until February 4.

This announcement apparently caused RIM’s BlackBerry Store to crash early Tuesday morning.

RIM’s decision to liquidate their Playbook inventory comes weeks after company executives stated that they would try and be “more aggressive” in promoting the poorly selling tablet. RIM executives said the company would be forced to take a one-time loss of $485 million its BlackBerry PlayBook inventory.

During its third fiscal quarter, RIM shipped 150,000 Playbooks.

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  • http://schultzter.ca Schultzter

    Really?! There’s two issues here: 1) there is no tablet market, there’s an iPad market – and if you’re not making iPads you can’t price your “tablet” the same. Amazon figured that out, HP learned that the hard way, perhaps the message is getting through to RIM too? Hopefully the others will catch-on soon. 2) the Playbook is a dud! It’s like an external monitor for your Blackberry – at least until it’s gets more native apps so it can function like other tablets!

    $299 is still way too much! Until it’s feature competitive they shouldn’t charge more than $99 for the thing! And even that’s generous!!!

  • http://www.2fatdads.com JohnnyLeCanuck

    I can’t believe that I actually agree with @Schultzter for once. It’s like he actually reads our own site.

  • Tianfeng

    The prime has been selling well as a tablet with a 499 price.