According to the report by Forrester Research, only 25% of consumers would be interested in purchasing a tablet running Windows. In contrast, Forrester’s market research said that in Q1 2011 46% of consumers would be interested in a hypothetical Windows tablet.
“For tablets, though, Windows really isn’t a fast follower. Rather it’s (at best) a fifth-mover after iPad, Android tablets like the Samsung Galaxy Tab, HP’s now-defunct webOS tablet, and the BlackBerry PlayBook tablet,” said the authors of the report, JP Gownder and Sarah Rotman Epps.
Forrester’s conclusion is that while Windows 8 will do well in the desktop world, Microsoft is simply making too late an entry into tablet culture.
“While Windows’ product strategists can learn from these products, other players have come a long way in executing and refining their products — Apple, Samsung, and others have already launched second-generation products and will likely be into their third generation by the time Windows 8 launches,” Mr. Gownder and Ms. Rotman Epps said.
Hewlett Packard is expected to unveil their Windows 8 tablet at January’s Consumer Electronics Show.