Layers of dust can be a death sentence for PCs. When dust builds up on heatsink fans, it reduces their cooling efficiency. Taking a compressed air canister to the innards of the PC on a regular basis is certainly a solution, but that takes time and effort.
Cue MSI’s new dust removal technology. As their press release explains, “With this technology every time the computer starts up the cooling fan on the graphics card will run in reverse at full speed for 30 seconds. The powerful reverse airflow removes dust clinging to the heat sink fins and fan blades, ensuring optimal cooling performance from the graphics card every time!”
MSI plans to incorporate the technology into all of its new and upcoming graphics cards.