CNET’s Jessica Dolcourt said in a post on the ‘Dialed-in’ blog that “RIM Blew it”, and argued that while RIM was afforded opportunity with this conference to re-energize developers and Blackberry consumers by announcing new smartphones and tablets, the lack of details in their ‘BBX’ keynote made for a wasted opportunity.
Scott M. Fullton III, of Read Write Hack, questions if the ‘BBX’ operating system will even matter. Fullton says that RIM “appeared to have learned that lesson the right way the first time” however “RIM has spent so much time re-inventing its devices (over two years in R&D now) that it has neglected its infrastructure.”
Hardware Canucks spoke with a member of the press who was at the event, Simon Sage, an editor at the mobile news site IntoMobile, and he seemed to be disappointed with the event with the event as a whole.
“I was expecting to see screenshots of BBX,” Mr. Sage told Hardware Canucks. “RIM has two new devices on the verge of coming out, and it would have been good to see them, even if they’re only running OS 7. PlayBook OS 2.0 is still too early to really appreciate the new features like stand-alone e-mail and Android apps.”
“RIM did little more than announce the BBX branding and laid the developer groundwork for it all,” Mr. Sage continued. “You can extrapolate a little bit from that what the BBX app experience will look and feel like – Android apps seamlessly interspersed among native ones, generally high quality graphics thanks to modular Cascades UI elements – but it’s still hard to tell just how full-bodied the native BBX experience will be.”
However, not everyone at the event was disappointed with what RIM had announced. One attendee, who works “high-up” in mobile development for a large weather forecasting service, and preferred to be quoted anonymously, said, “With the announcement of BBX platform, RIM has shown commitment and support towards the developers.”
This attendee did give high-marks to RIM’s strategy of expansion as presented at the conference: “Clearly, it is an effort to woo both the users of other platforms and the developers, thus pitching it a competitor for other phone/tablet platforms, diverting from the previous image of “business only”.