At an event for analysts and investors, Logitech announced it is ceasing production of its line of Revue set top Google TV boxes. Logitech’s Chief Executive Officer, Guerrino De Luca, called the entire project a “mistake of implementation of a gigantic nature” that reportedly cost the company $100 million.
De Luca lambasted the Google TV software, calling it a “half-cooked beta product”, that wasn’t ready for launch.
“To make the long story short, we thought we had invented [sliced] bread and we just made them,” DeLuca said. The company made a commitment to “just build a lot because we expected everybody to line up for Christmas and buy these boxes [at] $300 — that was a big mistake.”
While Logitech seems to have lost faith in the Smart TV platform, according to Bloomberg LG remains among the dwindling ranks of the devoted.
Bloomberg’s sources within the South Korean consumer electronics giant say that the company is working on a television running Google TV’s software, and could have it on display at January’s Consumer Electronics Show.
Both LG and Google have declined to comment about a potential partnership between the two companies.