While some original equipment manufacturers (OEMs) — most recently Hewlett Packard — have taken the opportunity to bash Microsoft’s Surface, for Lenovo “it’s all good” according to their PR manager in Canada.
John Swinimer, Lenovo Canada’s PR manager, told Hardware Canucks that Lenovo isn’t concerned about Microsoft’s non-traditional role as OEM with the Microsoft Surface.
“With the Surface, it’s all good,” Mr. Swinimer said. “It’s bringing awareness to the market and in the end it’s up to consumers to decide.”
Lenovo may be at ease with the idea of the Surface because its products don’t yet directly compete with the device: Lenovo tends to target enterprise customers and its current buffet of devices are of different form factors than the Surface.
Mr. Swinimer highlights the IdeaPad Yoga 13 as emblematic of one pillar of Lenovo’s Windows 8 efforts. Launched recently in Canada, the IdeaPad Yoga 13 runs the full version of Windows 8 — as opposed to the Surface’s Windows RT — has either an Intel i3 (1.5 Ghz), i5 (1.7/2.6Ghz), or i7 (1.9 Ghz/3.0 Ghz) chip, USB 3.0, a 128/256 GB SSD, up to 8GB of RAM, and a 13 inch screen.
Where the IdeaPad Yoga differentiates itself from other devices — and the Surface — is its 13-inch screen. It bends a complete 360 degrees, turning an Ultrabook into a tablet, albeit an epic ten commandments-sized slate rather than a Nexus 7.
Whether the IdeaPad Yoga, and other such devices, can make Lenovo as recognizable in the consumer world as it is enterprise remains to be seen. It’s beautifully designed, responsive, and gives an aurora of greatness, but its sheer size may deter some consumers.
It is, however, a viable alternative to the Surface and a sound example of why OEMs shouldn’t fear the device but instead offer viable alternatives.