The theme of the results were clear: domination. Apple sells more tablets and smartphones than any of their competitors, and makes more money – to the tune of $13.06 billion – while doing it.
What’s more impressive is the company continues to grow in a period of protracted economic growth, in a market which some thought was ‘tapped out’. This quarter Apple sold 128% more iPhones than last quarter at 37.04 million units; 111% more iPads at 15.43 million units. CEO Tim Cook is being modest when he says the company’s results are “outstanding”.
So what of Apple’s competitors?
According to sales statistics, they are merely a minute blip in the giant’s radar.
Motorola reported today that they shipped 1 million tablets at a loss of $80 million to the company. HP, post firesale, shipped 903,354 at an untold loss to the company. RIM’s Playbook failed quite famously, only shipping 150,000 units this past quarter. Samsung refused to provide exact figures on how many tablets it shipped last quarter, only saying that shipments rose 30%.
It should be pointed out that the Android ecosystem, as a whole, experienced exceptional growth during the last year: Android tablet shipments tripled from 3.1 million units in Q4’10 to 10.5 million in Q’11. Overall, Apple saw its tablet market share decrease from 68.2 per cent in Q4 2010 to 57.6 per cent now. However, while this market share decreased the number of competitors increased diluting the dominance of any secondary competitor.
The reason why Apple has done so well, and will continue to do well, is because they provide a product that is simply better than their competitions. So far, most of the Android powered tablet offerings have been mediocre at best: they are unstable, clunky, and lack the intuitive feel of an iOS powered device. Apple will remain the king until a worthy competitor steps into the ring.
The ball is in your court, tablet manufacturers.