In an effort to stem the tide of AMD’s Never Settle bundle program, NVIDIA will be offering a free copy of the upcoming Metro: Last Light game with GeForce GTX 660 and all higher priced graphics cards.
NVIDIA’s GeForce 600-series GPUs may be extremely popular and tend to stack up well against the competition but AMD has been winning over many gamers with their inclusion of several triple-A titles alongside their HD 7000-series. What started as an aggressive AMD marketing push has gradually evolved into a program that now includes games like Bioshock Infinite, Crysis 3 and Tomb Raider. Far Cry 3 Red Dragon has been retroactively added as well. That’s a tough act to follow.
The response from NVIDIA was interesting to say the least. Their offer of up to $150 worth of in-game credits focused on the rapidly expanding market of online Free To Play titles like World of Tanks, Hawken and Planetside 2. However, the initiative ultimately fell flat in the eyes of certain gamers who associated free complete games as better value than online credits.
Now, NVIDIA will begin offering the upcoming Metro: Last Light as a free game to purchasers of a GTX 660 or higher, though the excellent GTX 650 Ti Boost has been sadly left out of this promo.
Metro: Last Light is the successor to the sleeper hit Metro 2033 which will be released on May 14th in North America followed by a May 17th European launch. The preview trailer is below.