EVGA today released a utility that allows the “GeForce GTX” logo on the side of the EVGA GeForce GTX 690 to be customized.
According to EVGA’s Jacob Freeman, users can manually increase or decrease the brightness, or, when paired with EVGA Precision X, have the LED light increase or decrease based on GPU utilization, GPU clock, or frame rate.
This utility is only compatible with EVGA’s GTX 690 card.
More details can be found on the utility in Mr. Freeman’s EVGA forum posting here.