AMD’s FX brand is their high end line that is aimed at gamers and PC enthusiasts. This brand is based on AMD’s code named “Zambezi” processors, which run on the “Bulldozer” architecture line. As previously reported, the “Bulldozer” line has been delayed, which means the brand will not launch until later this year.
“AMD’s FX brand will enable an over-the-top experience for PC enthusiasts,” said Leslie Sobon, vice president of worldwide product marketing, AMD. “By combining an unlocked, native eight-core processor, the latest in chipset technology, and AMD’s latest graphics cards, FX customers will enjoy an unrivalled feature set and amazing control over their PC’s performance.”
AMD said that the first platform to earn the FX title will be the upcoming “Scorpius” platform that will feature the AMD 9-series chipset motherboards and AMD Radeon HD 6000 Series graphics cards, which will all run on the upcoming “Zambezi” unlocked, native eight-core processor.
AMD believes that their multi core Zambezi FX CPUs can directly compete with Intel’s “Sandy Bridge” line at a lower prince point, with most of AMD’s chips coming in under $300 (the exception is the FX-813oP which is at $320).
At E3 AMD also announced its new “Gaming Evolved” initiative that it is undertaking in conjunction with gaming studios such as Bioware, Codemasters, and Eidos. Games from these companies will be taking advantage of next generation tech such as DirectX 11, CrossFireX, native AMD HD3D support, and Eyefinity multiple-monitor configurations.