Enthusiasts may fondly remember ASRock for their unique and often innovative motherboard products, such as the iconic “Dual” motherboards that combined PCIe/AGP and DDR/DDR2 slots. Interestingly enough, the company appears to produce enough mainstream units to stake a claim as the third largest branded PC motherboard supplier of 2010.
A report by Digitimes, has ASRock vaulting over MSI and ECS to place behind Asus (22 million) and Gigabyte (18 million), with over 8 million desktop motherboards shipped last year. Granted, this only accounts for branded motherboards and does not include OEM offerings.
Despite the fact that ASRock has a focus on value – often well regarded for offering feature packed boards at less than most mainstream brands – the company was able to retain a gross margin above 18%-19%.
For the 2011 year, ASRock hopes to retain its position and has set their sights on shipping 9 million units; with some of the most aggressively price P67 based boards on the market, we don’t think they will have any troubles.
So, let us know, have you ever owned an ASRock Motherboard?