Samsung Electronics and Cineplex Entertainment today unveiled the Cineplex Store App, a Netflix like service available on certain models of Samsung SMART TVs, Blu-Ray Players, and Home Theatre Systems.

“When Canadians think of movies, we want them to think of Cineplex. As the leader in Canadian theatrical exhibition, Cineplex can leverage the strong brand loyalty we have developed with our theatre guests into the home,” said Pat Marshall, Vice President Communications and Investor Relations in a statement. “We are very pleased to work with another industry leader in Samsung to add our Cineplex Store App to their TVs, Blu-ray players and home theatre systems.”

“The Cineplex Store App is all about adding value for our Samsung customers by giving them access to content that will improve their experience with the device,” echoed Craig McLennan, Vice-President, Consumer Electronics at Samsung Canada.

“It’s just another way that we are helping Canadians to share their passions, in this case for great entertainment at home.”

Cineplex Store rentals range from $2.99-$4.99, varying by new release versus catalogue title.

Rentals provide customers with up to 30 days to view their movie. Cineplex says once they start to playback their movie rental they have 48 hours to watch it and can do so as many times as they wish.

Movies also can also be purchased, with prices ranging from $9.99 – $19.99.

Upon cursory inspection, the Cineplex Store had many blockbuster new release titles available for download, such as The Girl With the Dragon Tatoo, though the store’s overall library is much smaller than Netflix or the iTunes store.