Apple has taken offense to Samsung’s commercials that satirize fanboy fundamentalism, according to documents filed in California as part of an ongoing patent lawsuit.
Apple claims that Samsung is “mocking” consumers for considering Apple products distinct.
“While Samsung sells products copying features that make the iPhone distinct, Samsung has simultaneously embarked on an advertising campaign designed to tarnish Apple and mock its consumers for considering Apple’s products distinctive and, for that reason, valuable,” Apple argued.
The lawsuit seeks to ban the sale of Samsung’s new Galaxy Nexus phone in the United States, as Apple claims Samsung infringes on four Apple patents: predictive text; a data-tapper feature; a voice search feature; and the popular using-an-image-to-unlock feature.
One of the advertisements in question can be seen below:
