Welcoming the world to the “age of acceleration”, AMD launched its new E-series APU – known as Brazos 2.0 – at a press conference at Computex hosted by CEO Rory Read and AMD’s general manager of global business units Lisa Su.

“In 2011, we showed the industry you could get discrete-level GPU power in a notebook without added power consumption or cost, resulting in the most successful notebook platform in AMD’s history,” said Chris Cloran, corporate vice president and general manager of AMD’s client business unit, who introduced the two at the launch event.

“Today we raise the bar even higher with our latest APU offering. Our 2012 AMD E-Series APU gives consumers a visually superior choice for everyday performance with the latest graphics technology and nearly three hours more battery life than the competition.”

This new iteration of Brazos is meant to offer a value-oriented alternative to AMD’s Trinity A-series line. AMD is targeting netbooks, tablets, and ultrathins (AMD’s ultrabook competitor) for Brazos placement.

AMD first release of its refreshed Brazos line will come in two dual-core models: E2 1800 clocked 1.7 GHz and the E1-1200 clocked at 1.4GHz. The E2-1800 has 1MB of L2 cache and comes equipped with an 80-core Radeon HD 7340 on-board running at 523MHz base and peaking at 680MHz; the cheaper E1-1200 drops to two 1.4GHz cores and an 80-core Radeon HD 7310 running at 500MHz.

Both Brazos models are designed around an 18W thermal design profile (TDP.)

AMD claims systems based on the new Brazos APU can deliver up to 11 hours of resting battery life and up to a 90 minute “competitive advantage” in Web browsing and online flash gaming.

AMD expects the usual OEM partners such as Acer, Asus, HP, Lenovo, Samsung, Sony and Toshiba to offer AMD E-series APU-based systems.