ADATA Technology today announced its new product naming system as well as a complete range of new storage products at COMPUTEX Taipei 2012. ADATA continues its role as an industry trend-setter with the introduction of new product series names that closely connect the company’s products to consumers’ daily lives. Concurrently, the booth theme “The Dash to Infinity” is intended to guide visitors through the story and reasoning that are the foundation for the new product naming system via a striking presentation of new star products.
Strong Re-branding Showcased
ADATA is a worldwide leading brand of DRAM modules and storage products, including USB Flash drives, external hard drives (HDD), solid state drives (SSD), and memory cards. The ADATA brand was recently recognized as a paragon of successful re-branding by ReBrand 100® Global Awards. Now, with a consistent concept and image that clearly express both target users’ personalities, and product performance features, ADATA’s new product naming system is expected to establish a shining example in the consumer electronics industry.
New Product Naming System and Packaging Designs Revitalize the ADATA Brand
Today, ADATA announced the “DashDrive™” product name for USB Flash drives and External HDDs. In light of the trend for consumers to place higher value on device appearance and lifestyle suitability, the DashDrive lineup is divided into four series: “DashDrive Elite” for business professionals, “DashDrive Choice” for stylish trendsetters, “DashDrive Durable” for outdoor and active users, and “DashDrive” for value seekers.
For SSDs, DRAM modules and memory cards, ADATA’s original product names “XPG™” (Xtreme Performance Gear), “Premier Pro” and “Premier” were applied due to the fact that speed, technology innovation, and performance are strongly emphasized by users of these products. ADATA is introducing new product packaging designs to help customers recognize the differences of the series. Premier Pro and Premier series continue to sport ADATA’s 8-color hummingbird on a white base with a silver or blue product label, while the XPG series features a silver hummingbird logo on a dark blue background with a gold product label, emphasizing its extreme speed and performance.
The Dash to Infinity
COMPUTEX Taipei 2012 will be held from June 5th to the 9th. The ADATA booth is located at I0618 of the Taiwan World Trade Center (TWTC) Nangang Exhibition Hall, 1st floor. For more information, please visit the ADATA official website at www.adata-group.com or “The Dash to Infinity” mobile website at http://m.adata-group.com/computex.