As of now, rumours have established what the device won’t cost at the high and low ends: $1000 and $199. The $1000 rumour was started by a Swedish retailer, and the $199 price point has been dismissed by the technology punditocracy (most notably Pat Moorhead).
In an interview with Bloomberg, the president of Lenovo — while not commenting on the Surface directly — shed some light on what we can expect for a price point by saying that Windows RT tablets will come in at $300 less than its Windows 8 counterpart.
“RT will play in consumer and retail at very aggressive price points,” said David Schmoock, head of Lenovo’s North America operations. “It will do well but it’s going to be more of a consumer price point play to begin with.”
Mr. Schmoock mentioned that Windows 8 tablets will cost between $600 to $700, which puts a realistic price for Surface at $300-$400. This is close to the $499 price that Pat Moorhead projected, citing his contacts in the Taipei OEM industrial complex.
Tags: Windows Surface