Prof. Dr. Silver 
I made up the "Peanut Butter" moniker to contrast the "grain of rice" comparison that Arctic uses in their instructions. That plus the fact that it's feels sludgy when you spread it with saran wrap on your finger, sort of like PB. I still spread it thin though I didn't paste it on, Since Ideally you want bare metal on metal contact that would be detrimental. Either way though the proof is in the temps measured afterwards.
For the Scythe, since I tested, then pulled and replaced it, the difference is valid. Same ambient temps, same case etc.. the only difference was that the Arctic Silver applied by the rice method was probably cured while the new application *spread* was not. Still I got 40C Idle prior to the re-TIM and 36C immediately after and I expect a drop of about 2 - 3C when the Artic cures.
Obviously I can't compare it to the Vanquisher head on since that was a diffrent case and Motherboard, but loosley considered it was surprising. I'd expect the CM690 to have better airflow than the Elite 330.
Perhaps the Scythe Ninja Rev B. isn't exactly flat, I've heard some HS have concave or rounded surfaces, it looked flat to the naked eye but I did notice some edge contact marks on the copper when I removed it. I chalked that up to the force I had to use to seesaw it into place with it's stiff AM2 clips. They were towards the sides so I don't think they affected the thermal performance.