What components do you have in your loop? Older waterblocks were incredibly flow dependent - needing 1.5+ GPM for good temperatures. Newer blocks such as the Apogee XT, EK Supreme HF and the XSPC Rasa achieve their peak temperature with much lower flow rates, usually around 1 GPM.
Also, no matter what the flow rate is the water spends the same amount of time in the radiator. If you double the flow rate the water spends half the time in the radiator per loop, but in the same time period it goes through the radiator twice, thus making the amounts equal.
Here is a nice graph by Vapor that shows this well:
As you can see higher flow rates don't have a huge effect on temperatures, except for the older blocks such as the Apogee-GTZ and the CPU-345