Those admiral rads sure do look good. And Feser has done a great job with their marketing. I guess they have to be good... how else can you sell a litre of coloured water for $20.
The new rads look great and appear to have multiple ports in the end tanks, which could make routing your loop easier, but basically the reason that all of these radiators perform so similarly, is because they are limited by physics. The water/aluminum and aluminum/air interfaces can only transfer so much heat. Of course having different flow paths, different fin densities and different styles of tubes will have some impact, but radiators have been used in non-pc applications forever (too lazy to Google the history of radiators) and manufacturers have a pretty good idea of what works and what doesn't.
If you want them for the looks or for the end tank ports, that's fine, they really do look good. If you want them to drop your cpu temps massively, then just pick up something cheaper/available.