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Old January 8, 2013, 10:45 AM
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Default Radeon HD 8000 Series Goes OEM as AMD Rebrands HD 7000 Desktop GPUs

In what has become a yearly tradition, AMD’s has introduced rebranded cards for the OEM market. Say hello to the HD 8000-series OEM.

Last night, several websites began reporting that AMD had released the much-anticipated HD 8000-series into the OEM space and they were nothing but rebadged Northern Islands (HD 7000-series) parts. Derision, confusion, disappointment and a fair amount of soul searching followed but, in truth, gamers have very little to be concerned about.


Read more here: Radeon HD 8000 Series Goes OEM as AMD Rebrands HD 7000 Desktop GPUs | Hardware Canucks
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Old January 8, 2013, 11:14 AM
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I can just picture the AMD board room "It worked for nVidia, why wouldn't it work for us?"
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Old January 8, 2013, 11:18 AM
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WTH is the point in that...
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Old January 8, 2013, 11:26 AM
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If they sell them for the same price or less, then what does it matter if there is a 7 or 8 put infront of the model number?

That said, they better then keep supporting them in driver revisions then.

Hope this means the new series launching soon is 9xxx models.
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Old January 8, 2013, 11:26 AM
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The confusion this creates reminds me an awful lot of what I went through trying to wade through mobile GFX options. The naming conventions were all over the place, and just because one model had a higher number in a certain spot didn't guarantee that it was a better product

It's things like this that make me very cynical when it comes to marketing methodology.
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Old January 8, 2013, 12:37 PM
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LOL reminds me of this.



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Old January 8, 2013, 01:20 PM
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I wonder what will happen with retail naming.
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Old January 8, 2013, 06:40 PM
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Quote:
Originally Posted by Arinoth View Post
I can just picture the AMD board room "It worked for nVidia, why wouldn't it work for us?"
Pretty much. Nvidia is prob throwing a party atm
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Old January 8, 2013, 07:16 PM
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This isn't new for AMD or nVidia. The Radeon X2300 was probably the more impactful of the renaming, because it rebranded a DX9 card to look like a DX10 card's name. As for nVidia, there's the good ol' 8800 series rebranded so many times over.

Quote:
Originally Posted by sswilson View Post
The confusion this creates reminds me an awful lot of what I went through trying to wade through mobile GFX options.
I did the same thing looking at mobile CPUs - good thing I did because I found out the A8-4555M is vastly inferior to the A8-4500M. I just recently found that the mobile space has dual-core i7s floating around as well. I'm laptop shopping right now, and I ended up opening enough tabs to compare all the mobile bits that Firefox started compacting the tabs it on a 1080p monitor...
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