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Radeon HD 8000 Series Goes OEM as AMD Rebrands HD 7000 Desktop GPUs In what has become a yearly tradition, AMD’s has introduced rebranded cards for the OEM market. Say hello to the HD 8000-series OEM. Last night, several websites began reporting that AMD had released the much-anticipated HD 8000-series into the OEM space and they were nothing but rebadged Northern Islands (HD 7000-series) parts. Derision, confusion, disappointment and a fair amount of soul searching followed but, in truth, gamers have very little to be concerned about. Read more here: Radeon HD 8000 Series Goes OEM as AMD Rebrands HD 7000 Desktop GPUs | Hardware Canucks |
I can just picture the AMD board room "It worked for nVidia, why wouldn't it work for us?" |
WTH is the point in that... |
If they sell them for the same price or less, then what does it matter if there is a 7 or 8 put infront of the model number? That said, they better then keep supporting them in driver revisions then. Hope this means the new series launching soon is 9xxx models. :thumb: |
The confusion this creates reminds me an awful lot of what I went through trying to wade through mobile GFX options. The naming conventions were all over the place, and just because one model had a higher number in a certain spot didn't guarantee that it was a better product It's things like this that make me very cynical when it comes to marketing methodology. |
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I wonder what will happen with retail naming. |
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This isn't new for AMD or nVidia. The Radeon X2300 was probably the more impactful of the renaming, because it rebranded a DX9 card to look like a DX10 card's name. As for nVidia, there's the good ol' 8800 series rebranded so many times over. Quote:
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