Smart shoppers will look beyond this desparate marketing ploy at the following:
1. Two of the three games cost less than $9.00 (yes, $9.00):
http://store.steampowered.com/app/96800/[/url]
Nexuiz $8.99 retail at pre-launch prices. (they only get cheaper from there)
http://www.gamersgate.com/DD-DEHR/deus-ex-human-revolution-[/url]
Deus Ex Human Revolution $7.49 retail. For most people buying $400+ video cards, $16.48 worth of games is not a factor.
2. The market for used 7970s is quickly getting soft because everyone on the planet knows the 680 is the better card. I just checked Ebay and used 3GB 7970s have gone for as cheap as $400. recently. The couple bucks you save up front will be the big loss you take on resale when it's time to upgrade. (for perspective, the cheapest GTX680 was an open box at $519- still above MSRP)
3. The marketing ploy itself is an admission from AMD their product can't compete at NVIDIA's MSRP and that they need to be cheaper with added incentives to have a hope of selling. If you're spending over $450 on a video card anyway, do you really want the one they have to use price cuts and gimmicky give aways to sell? When the part everyone wants, that will hold it's value far better, is just a few dollars more?
Food for thought.