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Originally Posted by ravenger ok maybe i wont get 460's but that still doesnt change the fact that companys piss me off when they just make a worse card than last gen in the new gen. Why not just have an upward climb and just make the next card better than the previous. I guess they are just trying to make more money. |
Or trying to lose less.
Think of it in terms of price brackets. Within a given price bracket (say $200-225) the new card is better than the old card. Historically, that "better" is improved graphics performance, recently it's been graphics performance plus efficiency, or general purpose computing plus efficiency.
Either way, you're getting more for your money with each generation. If companies restricted themselves to producing only new cards which were better than their best old card, the lower ends of the market wouldn't be served. After all, they can only discount the old flagship card so far before they're losing money.