I bought an MSI 7950 that has a similar looking cooler to the HIS in this review. I am very unimpressed with the cooler it came with. Upon removing the shroud I found the cooler that looks exactly like this
http://www.u-sm.ru/images/stories/ar...50_cooler2.jpg
Basically, it is a very cheap cooler with very little dissipation area. My card runs at about 80-85C with the fan speed hovering between 50-55% (which is really where it begins to get annoying). I'd highly recommend everyone to avoid this type of cooler, it sucks. To be sure, I removed it and reapplied the thermal paste and only gained a few degrees of improvement.