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Originally Posted by SKYMTL I'm going to keep my mouth shut about this whole "include an overclocked card" thing because the same request was made of us. I didn't have the time to include it one way or another.
As I said to NVIDIA: how would you have felt if we had tested overclocked HD 5800 series cards in the GTX 400 series launch review? I know for a certainty how that conversation would have turned out...
That being said, I will be including the FTW where it should be included: in an overclocking review. |
For keeping your mouth shut about it, that was quite a bit of information ;) but seriously, to to me this is just another example of marketing in action. Companies will always try and spin the hype in their favor, to varying degrees of success. And usually, success depends upon the ignorance of the target market. For example, the majority of people reading first-day reviews of new graphics care are going to know enough about the subject to realize that comparing stock vs overclocked doesn't give an accurate picture; most of us won't fall for it. However, I noticed something last night that the UFC did to try and increase its viewership, and I think it might just work.
I know it's a bit off topic, but stay with me. The Lesnar vs Velasquez fight was promoted as a chance for the first Mexican champion in history or some crap like that. Trouble is, Velasquez isn't Mexican; he was born in California, wrestled and trained at American universities, has never lived in Mexico and only has U.S. citizenship. Does your average guy at the bar know this? Not likely, and if he's of Hispanic descent, he just might get hooked on the UFC when Velasquez wins the title... Which is just what the UFC is counting on. NV is counting on most people not knowing enough about vid cards to be fooled by this bs... In their case, I think it just won't work that well.
If companies put half the time, effort and money into R&D that the put into marketing, we'd all be much happier :)