First of all Amon, I appreciate your posting this. It takes balls the size of baby elephants to post issues you may be having with the reviews on a site's home turf. I liken it to coming into someone's house and yelling "its MESSY in here!". Some people will end up punching you in the face while others will take your criticism to heart and see what they can do it to make things better. I lie firmly on the side of the latter so please stay put while I address your concerns.
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These are a handful of examples which have picked out from the beginning of the most recent review. From them, and from some recent articles, I have a suspicion that Hardware Canucks is skirting the wrong side of editorial neutrality.
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Many other sites will yell that they aren't biased. However, when it all boils down to it everyone is biased in their own way and the reviewers and I are no different. We are consumers like everyone else so when a company has a history of success along with years of great support we will naturally look at their product quite positively (minus performance) from the getgo. When it comes to performance, the numbers do the talking so we usually just shut up. Our final opinions are based on both the performance and the overall customer satisfaction (support, looks, durability, etc.). Something can perform like greased lightning but if it doesn't last for longer than a fruit fly's life span, what's the use of recommending it?
Anyways, I know you are not claiming that this site has any bias but I thought I should mention that anyways.
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Now, my main bother is that the diction spoken through the articles has shifted towards a snappy, first-sight freestyle tone. I can't be arsed remembering who the original boffins were who wrote the old reviews, but, their deliveries were subtler and in a fashion that exuded wisdom. Etc.
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To a certain extent, I think you have a point but at the same time it is important to remember that the writing style hasn't changed per say; but what we have done is brought on more reviewers since 2007. Each brings their own "flair" if you will to the reviews they do. Some of them like MAC and myself bring a more straightforward approach to writing reviews. Others like AkG and 3oh6 make the reviews a bit more personal. Personally, I love having both writing styles here because it brings a certain uniqueness to our reviews without leaving them too stoic and overly professional sounding. We are a personable site and always have been and I think the different writing styles really bring that out.
As editor, I won't delete personal opinions unless they impact the final outcome of a product's review. Case and point: enclosure reviews. To some people the design of a certain case may look like total ass while others will love the design. All of the reviewers know that if they abhor the exterior design of anything, there will be others who may love it. In this way, personal opinions can be discussed but won't impact the conclusion.
In the end, it all comes down to personal opinions. I think our reviews and their depth of testing go above and beyond what others sites even think of doing. Granted, some of the writers use off-the-cuff remarks but in all reality, I find it gives character to our reviews. Meanwhile, others may not. The professionalism is still there in spades and in no way do we ever let personal opinions about certain aspects of design get in the way of our writing styles. One way or another, I stand by my reviewers and their unique writing styles 100%.
Hope that answers some of your concerns. Thanks again for posting.