EA has multiple subdivisions working on F2P (aka pay to play) franchises. Here's one: Play4Free Home I'm pretty sure that division alone has just as many games as Nexon. They also have countless failed F2P attempts.
If you look past the fact that Nexon games are built to be addictive grindfests, they have games that are just as good as EA. Plus they don't have the bad publicity of being the worst company in America.