Until Apple's brand sours, I don't see how Microsoft will significantly penetrate the tablet market without a loss-leading product.
Microsoft has nothing compelling to offer the majority of this mass of, generally speaking, extremely unsophisticated consumers. They don't care about office. They don't care about Xbox. They don't have any technological ideology. Their tablets have replaced magazines, photo albums and to some degree, television. They are devices of consumption -- not development or authoring, Microsoft's strengths.
To most of these users, Microsoft and Windows are both already sour brands associated with evil business practices and buggy, insecure software -- those aren't necessarily my beliefs, but how non-techs I know tend to see things.
|