Go Back   Hardware Canucks > NEWS & REVIEWS > Press Releases & Tech News

    
Reply
 
LinkBack Thread Tools Display Modes
  #1 (permalink)  
Old February 11, 2008, 01:13 PM
Eldonko's Avatar
Hardware Canucks Reviewer
 
Join Date: Apr 2007
Location: Calgary, AB
Posts: 5,445
Default Nvidia Enters CPU Market

Barcelona (Spain) - Nvidia today unveiled its first CPU. The APX 2500 is a system-on-a-chip (SoC) product that is aiming for Windows Mobile handhelds. Despite the fact that it is not scheduled to hit the market until late this year, the chip is bound to raise more than just one eyebrow.

Basically, the APX 2500 is a cocktail consisting of an ARM11 processor core and lots of technologies borrowed from the GeForce pool. Interestingly, the manufacturer opted not to tout the GoForce brand in this instance, but to put "Ultra-Low Power GeForce" (ULP GeForce) into the spotlight. The GeForce part comes with a programmable pixel shader integrating a programmable vertex & lighting engine. Anti-Aliasing is supported via a CSAA filter for 2D and 3D modes. The chip clocks have not been disclosed, sans the fact that the ARM11 is running at 750 MHz. API-wise, we're talking about OpenGL ES 2.0 and D3D Mobile support.

Nvidia decided to use the shortcut HD AVP (High Definition Audio Video Processor) to describe the video processing capabilities of the SoC. We have to admit that we are a bit surprised that the company did not use a phrase like PureVideo Mobile or simply continues on the PureVideo HD path. On the technology side, HD AVP includes HD video encode and decode (albeit "only" 720p) and Nvidia claims that the video playback will not eat up CPU cycles, apparently resulting in overall lower power consumption.

One of PureVideo's most significant downfalls was the technology's inability to natively decode the VC-1 codec, now predominantly used in HD-DVD and Blu-ray movies. Early on, both ATI and Nvidia were pushing only H.264 and ATI was first to realize that this may be a mistake and released H.264/VC-1 supporting parts to the market. Nvidia's APX 2500 video part now supports all major codec's (H.264, MPEG-4, VC-1 and WMV9).

When it comes to taking pictures and videos, manufacturers will be able to connect up to 12-megapixel CCD/CMOS to the SoC.

APX 2500 natively supports HDMI 1.2 (up to 1280 x 720 pixels), Analog/DVI (1280 x 1024 pixels) as well as composite and S-Video. In a demo device on display in Barcelona, the SoC is coupled with 256 MB of DDR memory, HSDPA, Wi-Fi and Bluetooth on the networking side, while GPS, Mobile TV and a 5-megapixel camera are embedded just to show off that there can be a better iPhone than the current iPhone.

With the above mentioned capabilities, the next generation of GPS, PMP, PDAs and cellphones begins to look more and more interesting to us. The ability to handle 720p video should propel a whole new generation of more affordable in-car audio/video solutions into the market. We could also imagine this technology to be used for other highly-integrated systems, such as IFE (In-Flight Entertainment) systems on aircrafts.

Another interesting aspect of the APX 2500 is that Nvidia is positioning itself as a major player in the Microsoft camp as this product is targeting the Windows Mobile platform only. GPS and PMP markets remain fortresses still to be taken by Microsoft, and this chip could turn the tide in favor of this giant from Redmond, at least on the very high end. Handheld device manufacturer now have another platform choice for 2009 next to Texas Instruments (OMAP3) and Intel (Moorestown). We are still waiting to see what Qualcomm and ATI will have in store.

Source: Tom's Hardware
__________________
Donkeys kill more people annually than plane crashes or shark attacks.
Reply With Quote
  #2 (permalink)  
Old February 11, 2008, 02:08 PM
Cheator's Avatar
Hall Of Fame
 
Join Date: Mar 2007
Location: Ottawa, Canada
Posts: 1,093
Default

Interesting..
__________________
Optimus: Antec P180, Asus P5Q-E, E8400, 4 GB RAM, Asus 4850, Seagate 320gb, Antec TC II

Teletraan I: Asus P5K-E/WIFI, E4500, 2 GB RAM, ATI 3450, Sapphire Theatrix, 2.25TB storage, Antec SP2 400w

Galvatron: Asus M2NPV-VM, 3800+ X2, 2GB RAM, NV8500GT, Seasonic 500w

Tracks: Acer AS5920, C2D 2.1ghz 45nm, 3GB DDR2, NV8600m GT, 250gb hdd

Hound: Gigabyte GA-MA74GM-S, AMD 4400+ X2, 1 GB RAM, 2900XT, 500w Seasonic

My Heatware!
| Got RMA? Tell us your experience! | VOIP Help? PM ME!
Reply With Quote
  #3 (permalink)  
Old February 11, 2008, 04:04 PM
omgwtf's Avatar
Hall Of Fame
 
Join Date: Mar 2007
Location: Montreal
Posts: 1,912
Default

It would be nice having something aside Intel and Amd..for most persons its just Intel...
__________________
Memento mori
Reply With Quote
  #4 (permalink)  
Old February 11, 2008, 04:22 PM
Cptn Vortex's Avatar
Hall Of Fame
F@H
 
Join Date: May 2007
Location: Vancouver
Posts: 3,755
Default

Well VIA has a decent thing going in the Ultra Low Power segment. Things that sip less than 10 watts, yet still perform great. I have seen some dirt cheap computers at Wall mart with these CPU's. Still, probably more performance than some people need!
__________________
The Vortex H20

Coolermaster ATCS 840 w Window panel
MSI Z77A-GD65
Intel i7 3770K @ 4.6GHZ 1.28v
Galaxy GTX 680 @ 1241MHZ
8GB Mushkin Blackline 1600MHZ 9-9-9-24 1.5v
Asus Xonar Essence STX
OCZ Z-Series GOLD 850W
2 x 128GB Corsair Force GT SATA3 SSD RAID0 :)
Acheiva Shimian Q270 Lite 2560x1440

Benq W500 Pojector.

Watercooling:
EK Supreme HF, EK FC GTX 680 Block, MCR320+Gelid Silent 12 Push/Pull, DD Pump, EK Multioption 100ml Res, EK Coolstream XT 220 RAD Gelid Wings Push/Pull.
Reply With Quote
  #5 (permalink)  
Old February 11, 2008, 04:28 PM
Eldonko's Avatar
Hardware Canucks Reviewer
 
Join Date: Apr 2007
Location: Calgary, AB
Posts: 5,445
Default

This is true, I wanna get one of those and oc! :D More competition = better, unfortunately right now intel is so far ahead, others can just dig for a niche and not compete directly.
__________________
Donkeys kill more people annually than plane crashes or shark attacks.
Reply With Quote
  #6 (permalink)  
Old February 11, 2008, 06:37 PM
t0m's Avatar
t0m t0m is offline
MVP
 
Join Date: Jan 2008
Location: bc
Posts: 292

My System Specs

Default

cool. there is some really interesting things going on with tiny pcs and system on a chip setups right now...good to see nv getting in on the action. the company i contract for is using these tiny pcs (4x4x1.5 inches) with 400 mhz, usb, vga and network that run linux off a cf card. very cool little machines for sure. its hard not to come up with ideas to put these things to use in different ways.... i have seen slightly bigger ones pushing 2-3 ghz too...
__________________
nothing left and nothing right
Reply With Quote
  #7 (permalink)  
Old February 11, 2008, 08:13 PM
Top Prospect
 
Join Date: Oct 2007
Location: Toronto
Posts: 83
Default

Man if you ask me AMD should really be the one leading the SOC show. They could easily make up for their CPU problems by targeting the ultra mobile/phone sector where low power consumption is key, just look @ via. Not 2 mention that they have ATI and there really is no excuse to get beaten 2 the punch by a pure GPU company.
Reply With Quote
  #8 (permalink)  
Old February 21, 2008, 02:01 PM
Top Prospect
 
Join Date: Dec 2007
Location: London, Ontario Canada
Posts: 153
Default

If this turns out to be a good move for Nvidia do you think they might buy out AMD?
Reply With Quote
  #9 (permalink)  
Old February 21, 2008, 02:22 PM
vdf22's Avatar
Top Prospect
 
Join Date: Jan 2008
Location: Saskatoon, SK
Posts: 146
Default

Quote:
Originally Posted by NuxTux View Post
If this turns out to be a good move for Nvidia do you think they might buy out AMD?
I kind of doubt it atm.
Reply With Quote
Reply


Thread Tools
Display Modes

Similar Threads
Thread Thread Starter Forum Replies Last Post
Acer to enter Console Market? Babrbarossa Rumor Mill 10 April 19, 2008 06:22 PM
AMD B3 stepping to hit the market in a few weeks!! Para_Franck CPU's and Motherboards 2 March 17, 2008 07:48 PM
Nvidia or ATI Witwikki Video Cards 11 February 6, 2008 06:38 PM
8800gts after market cooler? kcksteve Video Cards 5 November 29, 2007 05:57 PM
Steam vents about the PC gaming market and Vista's "commitment" to it Babrbarossa Press Releases & Tech News 3 March 13, 2007 05:17 AM