Added to what though? The adoption list for the PC market isn't exactly stellar, even with nVidia TWMTPB coffing out hundreds of thousands to developers in time or staff to push support. Batman (great game), Metro (decent FPS) are really the only two stand outs for this which had zero gameplay reprocussions, and that's through years of push. Mafia2 came and went without a whole lot of non-nVidia sponsored fanfare about it, it was stuck in GTA's shadow.
Look at this list:
PhysX Games | NVIDIA Developer Zone
Almost all of those PC titles are something that no main stream gamer has cared about.
I understand that obviously nVidia pushers are going to be super excited about this, but that's about it. The artificial performance segregation still exists to push GPU sales, the adoption rate is poor and it's a vendor locked solution. Kind of the chicken and the egg, but it's a hard sell for market segment targets when you arbitrarily cut out a huge chunk of the market right away. This totally ignores the console arena obviously, but this is being brought up in a PC forum, so this is a PC centric opinion.
Hopefully for them it becomes a major force as Ageia had some very nice IP technology that seems largely wasted in terms of PC game deployment from the acquisition in 2008. The other business markets seem to be doing fine with that, but much the same reason we don't bring up quadro or tesla cards here, it's not a PC gaming area.