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Old January 19, 2011, 06:05 AM
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Originally Posted by sswilson View Post
I'm not convinced that the ability to upgrade a 6950 to a 6970 was a mistake.

AMD / ATI has a fairly long history of these kinds of Easter Eggs on their products, and I suspect it's more of a marketing thing than an actual oversight on their part.

If you think of it from a marketing POV, it's a brilliant strategy. In a close performance / buck market, they get to sell more product to enthusiasts who know about the "tweak", yet still get the higher markup on the vast majority of units sold to folks who wouldn't do the tweak even if they know about it.

It's almost like the MIR sale strategy, but without the downside of users like myself who refuse to factor MIR pricing in at all.
Regardless of their reasoning, I'm glad I got my 6950 + unlock already
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  #12 (permalink)  
Old January 19, 2011, 10:34 AM
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Originally Posted by sswilson View Post
..I'm not convinced that the ability to upgrade a 6950 to a 6970 was a mistake..
Yep, totally agree. Same holds true for the deneb core unlocks, multiplier unlocks etc. Smart move IMO and hopefully they'll keep it up - especially with Intel's recent stance on overclocking with their SB platforms.
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  #13 (permalink)  
Old January 19, 2011, 01:39 PM
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I doubt the unlocks are anything more than their own way of selling the same product for 2 different prices. They do it all day long with binning, and this is just an extension of it. I doubt its to market to enthusiasts. I think thats wishful thinking.

Might have to get my hands on a 6950 though
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  #14 (permalink)  
Old January 19, 2011, 02:37 PM
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bit off topic, but all ive tried did the unlock, and i havent bothered with 6970 clocks.

they might keep the trnd for the 1gb versions, but i kinda doubt it. you never know though..

and,of course, getting or 'maybe getting' something is cool in its own way, not sure if it

can be called a marketing trick or not, but it surely works out fine :)
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