Cooler Master Presents New Brand Focusing on Pro Gaming

[Snafu]

Taipei, Taiwan, January 1st, 2009 – Owning the PC trenches for almost two decades, Cooler Master’s veterans present their scars from battles past as claims of triumph over the competition. United with a new generation of eSport athletes and engineers, now marching under the flag of CM Storm, the time has come to reveal truly groundbreaking, military grade hardware for the gaming revolution.



Through long-standing research programs, CM Storm is co-developed with the world’s most prolific enthusiasts and eSport prodigies, including Team Fnatic, SK-Gaming, mousesports and the Kode5 organization.

Thanks to intensive testing and continuous feedback from the pros, the CM Storm division has been able to encompass and improve upon gamers’ needs and their tough to handle scenarios.



By working directly with the gaming community we have injected our Storm Tactics™ into each and every product we make. Storm Tactics, with a heavily dedicated focus on Strength, Security and Control, will keep your most vital gear fortified and well tuned at all times.

2009 marks a new era for Cooler Master, as its fierce Storm Gear stands ready at bay to mobilize and back up your gaming skills.

The very first weapon in the CM Storm line, The Sniper True Gaming Chassis will be available in stores worldwide on January 08th, 2009.

For more information about the Sniper and CM Storm, please visit our official website: CM STORM - REVOLUTION BEGINS ...

[sswilson]

military grade hardware

Heh... ok let me test this......... :)

[enaberif]

HEXUS.tv - Turn on technology - HEXUS.tv exclusive: The Cooler Master Sniper Chassis pt 1
HEXUS.tv - Turn on technology - HEXUS.tv exclusive: The Cooler Master Sniper Chassis pt 2

[SKYMTL]

This whole "designed for gamers" crap is really starting to get on my nerves. It sells products with inflated prices to people idiotic enough to think said products will increase their effectiveness as a gamer.

A 10-ton chassis "built for gamers"? Give me a break. Most hardcore "gamers" (and I use that term loosely) want three things: portability for LAN parties, silence and flashy looks. Seriously, most "professional" gamers don't know a damn thing about the hardware that is inside their computer but here are companies somehow getting their input for product design. Am I the only one who sees something wrong with this?

[enaberif]

Originally Posted by SKYMTL

This whole "designed for gamers" crap is really starting to get on my nerves. It sells products with inflated prices to people idiotic enough to think said products will increase their effectiveness as a gamer.

A 10-ton chassis "built for gamers"? Give me a break. Most hardcore "gamers" (and I use that term loosely) want three things: portability for LAN parties, silence and flashy looks. Seriously, most "professional" gamers don't know a damn thing about the hardware that is inside their computer but here are companies somehow getting their input for product design. Am I the only one who sees something wrong with this?

This case reminds me of a HAF crossed with a Stacker 830

[sswilson]

Marketing hype is exactly that.... marketing. It doesn't bother me that much, but a more realistic approach would be to market to enthusiast markets rather than gaming markets. Enthusiasts are the ones who benefit from good design, and gamers would follow that market.

[enaberif]

Originally Posted by sswilson

Marketing hype is exactly that.... marketing. It doesn't bother me that much, but a more realistic approach would be to market to enthusiast markets rather than gaming markets. Enthusiasts are the ones who benefit from good design, and gamers would follow that market.

How do you think they sold so many Antec 900s? Marketing hype.

[BrianHanna]

Originally Posted by enaberif

This case reminds me of a HAF crossed with a Stacker 830

don't hossle the haf!

[sswilson]

Originally Posted by enaberif

How do you think they sold so many Antec 900s? Marketing hype.

Not really through the enthusiast market though. They sold those mainly through strong computer magazine advertising.

It looks great (considered one myself when they first came out) but a quick search through any of the enthusiast websites will garner full pages of comments like "it looks great, but OMG the wire management sucks......" :)

Leaving the marketing hype aside though, it looks like coolermaster is one of the companies who are willing to listen to constructive critisism. A quick look at the evolution of the cosmos series and the more bargain minded HAF seems to indicate that they are trying to incorporate the things enthusiasts are asking for.

[Alwaysrun]

Originally Posted by SKYMTL

This whole "designed for gamers" crap is really starting to get on my nerves. It sells products with inflated prices to people idiotic enough to think said products will increase their effectiveness as a gamer.

Case in point SKYMTL. $250 for a $20 Nic card and most professional gamers don't play ranked cash prize matches online, its over a closed network and often they travel 1,000 of miles and have their computers supplied by the sponsors at the event. The only thing I ever brought with me was my worn out mouse and broken headset which my cat chewed off the ear spongies. Then again I never played against Koreans at SC with the ability to click 26.2 clicks per second. Maybe for that one thing I'd want a "designed for gamers" approved part. lol

But back on point. WTH does a case have to do with gaming performance. shesh