I've always like the looks of the Mac OS and their laptops (Macbook Pro, for example). So sleek and elegant... I've customized my desktop to look very much like a Mac OSX Leopard desktop. Also their invention of the iPods and iTunes, which Microsoft tried to copy with their failed Zune attempt. They're also the first to sell full-touch devices like the iTouch and iPhone. A great company, but I'll stick with my Windows and custom-build machines for now.
Kudos to you, Apple. But next time, don't forget about us gamers