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  #11 (permalink)  
Old December 8, 2010, 10:36 PM
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Originally Posted by crazyhorsejohnny View Post
Was Apple "big" lets say from 2000 to 2005? I know the past 4 or 5 yrs they've been red hot but what about at the beginning of the decade. Just wondering.
Jobs had to take Apple and bring it up again.
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Old December 9, 2010, 04:48 AM
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Apple products are pretty good, I'll admit that, there's nothing wrong with them. People might hate the pricing, otherwise, the product itself is of very high quality. I personally hate their marketting campaigns, in the fact that they are not marketting their epic computers, but rather they are marketting an image, which really just pisses me off, and this is why I really hate going to the apple store, just so so much...

Apart from that, I love apple products, hell.... its been years and I'd still like one, but i couldnt jump on it... very soon though... very soon... (hint* macbook air).

Jobs deserves the award for selling such an image, I think.
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Old December 9, 2010, 01:13 PM
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That's what marketing is all about. If people buy your overpriced products so they can look cool and fit in then you win. Sounds easy but really it is very difficult.

Although you may hate them, Apple's campaigns are more effective than any other and a big part of the resurrection of the company.
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Originally Posted by Empty_Quarter View Post
Apple products are pretty good, I'll admit that, there's nothing wrong with them. People might hate the pricing, otherwise, the product itself is of very high quality. I personally hate their marketting campaigns, in the fact that they are not marketting their epic computers, but rather they are marketting an image, which really just pisses me off, and this is why I really hate going to the apple store, just so so much...

Apart from that, I love apple products, hell.... its been years and I'd still like one, but i couldnt jump on it... very soon though... very soon... (hint* macbook air).

Jobs deserves the award for selling such an image, I think.
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Old December 9, 2010, 03:26 PM
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Originally Posted by Eldonko View Post
That's what marketing is all about. If people buy your overpriced products so they can look cool and fit in then you win. Sounds easy but really it is very difficult.
I understand this concept, lots of campaigns revolve and thrive on this concept. However, I think they are going overboard with this theme.

I'll give you an excellent example, A few months ago, I walked into the apple store along with my sister so she could buy a macbook pro. I understand why she wants one, and I tagged along as I was merely the 'computer savvy' one in the family and to ensure she doesn't get screwed over. We went in with the intention of buying the laptop.

We were already sold (or she was, which is what matters), we weren't like the majority of the guys in there that were just checking out stuff... we didn't need a sales pitch. What do I get from the salesperson? A half-an-hour lecture of why Apple is awesome. We already KNOW its awesome, that's why we're there, yet he still has the need to ramble on about it. Never once has he mentioned which specific macbook pro would my sister would be interested in, or which spec-set would benefit her uses, NONE of that. If I were selling computers, my first question would be 'what do you intend on doing with it?'. He actually grabbed a higher end MBP and started processing the order before I went 'OYYYY!!!, 13" pls".

He asked if we both have iPhones, which we did, and he went on to show us how cool and compatible a mac is with their other products (+ sales pitch for mobileme). We both have 3GS, so he found this opportunity to bash down the 3GS and over hype how his new awesome iphone 4 is (iphone 4 marketting scheme?). He was also more interested in selling us the Airport Extreme and showing off how cool it was to print something wirelessly (even though this is not a new concept).

What was intended for a quick - go in, buy, get out - plan, turned into an hour ordeal (15mins to get a sales rep + 30 speech + 15mins faulty iphone card reader thingi).

Of course, you might say, it was just a horrid sales rep (or a good one that really got on my nerves), which is fair. But this is not the first time, it happens over and over whenever I get into that store, even when just checking out the new toys. I've vowed to never ever visit the store to purchase something. I'll just do it online and skip the speech.


Excuse my ramble, I had to vent that off.... even if it might have been unrelated .... /Rant
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Old December 9, 2010, 03:49 PM
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Weird. At the one here in Winnipeg they started leaving me alone after they realized I knew more than them.
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Old December 9, 2010, 04:07 PM
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Apple makes it's own niches and exploits the hell out of them. Some companies strive to make their products more affordable and compete in a market, Apple strives to make their own markets and their products more expensive. The fact that they succeed at it is very commendable. Do I really like Apple products, not really. But Apple does know how to think outside of the box instead of being an industry sheep like so many others. Executives that sit back and get comfy because they are SO smart and SO successful piss me off. Jobs does not do this.

Myself being a person who works for a company that manufactures the more "premium" brand of products in our industry, the last 10 years have taught me that sitting on your haunches in such a position, following the trends, gets you into trouble. If you are not a leader you are a clone, drone, zombie wannabe. Research and duplicate. Big effin deal, anyone can do that. Apple does not clone the industry. The industry clones Apple.

Good for you Jobs, but I still think George W beats you. :P
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