Conclusion; Incredible Performance, Even Better Price
Conclusion
The GTX 980 Ti is an absolute monster, a graphics card that will ultimately set the stage for a battle with AMD on both the pricing and performance fronts. Even without looking into our crystal ball to six months down the road, it is obvious that NVIDIA has thrown down a gauntlet with. AMD’s next architecture still looms large but it remains an unknown while the GTX 980 Ti posts spectacular results and will be available tomorrow morning.
NVIDIA’s intent with this card is quite obvious: snap up as many sales in the high end GPU market before AMD’s response materializes in retail channels. While we can’t speak to what the future will bring, the GTX 980 Ti makes a pretty convincing argument for itself. For all intents and purposes it matches the TITAN X blow for blow –though there are a few instances where the TITAN is able to pull ahead- while also one-upping the GTX 980 by a good 40% or so. Those are immense numbers, so much so that the TITAN X will be quickly relegated even further into niche status.
The GTX 980 was and still is an excellent card but it tends to fall apart when asked to render 4K resolutions. Meanwhile the GTX 980 Ti, even in single card form, has no trouble delivering playable framerates at 4K across nearly every single game. There are some exceptions to this like Total War: Attila which gobble up a bewildering quantity of resources but for the most part this cut-down GM200 core cuts through 4K situations with aplomb.
Had the GTX 980 Ti been delivered at its expected $749 price point, we would have considered it an excellent addition to NVIDIA’s lineup and a pretty good value. NVIDIA had other plans though. In an effort to put downwards pricing pressure on AMD’s upcoming launches (with advanced High Bandwidth Memory, they certainly won’t be inexpensive to manufacture) this new card is being introduced at “just” $649. While not cheap by any stretch of the imagination, this is an incredible value which also pushed the GTX 980 down into a lower $499 bracket. Suddenly single card 4K gaming is becoming a reality for a lot more gamers.
NVIDIA has been able to achieve all of this by sticking to a relatively simple formula: utilize existing technology to reduce overall BOM and development costs while insuring immediate availability. This has now been translated into lower costs for end users for a graphics card that is compatible with DX12, boasts huge performance benefits and comes with enticing features like GameStream and G-SYNC compatibility. The inclusion of Batman: Arkham Knight is just the icing on an already appealing cake.
The GTX 980 Ti may not come with a shiny new architecture, it is still something to be extremely excited about. At the very least it drives down the cost of entry for playable single card 4K performance. For the time being it sets the benchmark for performance, price and efficiency within the high end graphics card segment and if what we hear is correct, that’s a benchmark that will remain in place for some time to come.