Packaging and Accessories

The box which the Pure comes in is a rather large black box which somehow manages to exude an air of otherworldly power and yet still not come across as creepy or strange. Quite honestly, if one was to make a deal with the Devil for their soul in return for the ultimate in CPU cooling potential this is the box that Ba’al would deliver to you by FedEx Air (after all he is the Lord of the Flies, and don’t laugh I know people who would do this in a heartbeat if they believed the Flying Spaghetti Monster wouldn’t smite them for their heresy).

The very fist thing you notice about this box is the super large picture of the Pure is outlined in a ghostly white which comes off as cool (and I mean that in both the temperature and semantic meaning of the word) rather than cheesy which usually is the case when some manufacturer gets fancy and tries to make it all “ghostly” and such.


Once the box is opened, you are greeted to a Styrofoam top which also has to be removed before you are even allowed a glimpse of what lurks inside. When you remove this topper you only get a peak at the Pure as it is nestled deep inside the loving embrace of a thick Styrofoam protective box and only the long shield and radiator are visible. This level of protection borders on overkill and left me with the impression that what is inside really is worth all the effort which was put into protecting it.


The accessory list, while on the short end of the spectrum contains nothing but high quality components one would expect to see on all in one water cooling kits costing much more than the Pure does. The full list of accessories is: a very well done instruction pamphlet with lots of easy to understand instructions backed up by photographs and the necessary mounting hardware for both AMD and Intel 775 systems. While the mounting hardware was all of high quality and was very nice to see what was really impressive was the manual which is written with first time water cooling people in mind. It used clear, concise and well worded instructions which would sooth any anxiety a first timer would probably be feeling.

If there is one area which many water cooling manufactures fail at it has to be writing the instruction manual with first timers in mind. It truly is a balancing act between conveying all the necessary information in a non confusing manner while not being so vague as to cause first time WC’ers to give up in frustration. We are glad to report CoolIT handled this tricky task with aplomb and was probably one of the best, easiest to follow instruction manuals we have seen a long while. Heck, they even included tips on how to keep from scratching your case and/or the PURE while installing it by using a towel!

Overall the PURE leaves one with not only a positive first impression but a reassuring sense that this unit has been engineered and crafted by the crème de la crème of the industry. Best of all it didn’t even cost us our souls to get our hands on it.