CoolJag Falcon 92-CU CPU Cooler Review

Packaging and Accessories


On first inspection of the box one is left with very positive feelings. While the box is designed for retail store shelf sales CoolJag has optimized its protective qualities while still making it competitive in this market niche. Like most store shelf boxes there is the standard cut away that allows you to see the cooler without removing it from its packaging. However, unlike most boxes, the majority of the cut away is protected by a cardboard flap that one has to bend down to get the full view. This ingeniously simple, yet effective design means that while you can see the cooler, it is almost as well protected as a full cardboard box container. The “peak-a-boo” design not only protects the unit but seemingly draws you in and makes you want to see what it is hidden behind the curtain. The designers really knew their psychology and it is very effective marketing!


At first glance one might mistake it for a Thermaltake box as it is done is a very striking all black design with high contrast white and orange/red text that really stands out and gets your attention. Its simplicity makes it stand out and draws the eye towards it even when placed amongst other more flashy design schemes. The box is still crammed full of information, in fact it even has descriptive pictures on the side. Overall it is a marketing approach that screams of aggressive machismo with phrases like “Best Air Cooler in the Market” and “lowest noise possible” sprinkled liberally over the box. While the information provided does convey everything you need to know to make an informed decision it does at times seem like the PR people took it one step to far. If you claim to be the best and quietest you better be able to back those claims up! While it does not come out and say it, it is almost as if it the box comes with an invisible sign that says “no n00bs allowed” hung around its leather jacketed, muscle bound and tattooed “biker bar bouncer’s” neck.

This cooler is not the equivalent of a mini-van, and CoolJag does everything it can to convey this message to perspective buyers. This cooler is marketed for the “LAN party” and “overclocking” community and it doesn’t waste anyt ime on selling itself to anyone else. As a nice touch, and yet seemingly out of place on this “tough guy” design is the inclusion of an integrated carry handle. I guess even tough guy computer gamers need a security blanket too.


The interior of the box really is in stark contrast to its exterior. One almost expects to see the cooler in a leather clad pouch bound to the back of the box with little stainless steel chains. Instead, you are greeted to the fairly common, yet always welcome, two piece plastic container. Like other coolers that use this design, the container is not heat sealed together, rather it has molded in snaps to keep the two pieces together via friction. In this instance the two pieces are also held together via a small round safety sticker that you usually see on software boxes to prove that a customer returning the item has indeed NOT opened it. Unlike other companies that simply make the 2 piece container the size of the box, CoolJag has taken a different track and made the plastic container more form fitting. To make sure this smaller container does not roll around in the box, two small cardboard stabilizers are inserted. All in all, it is a design that makes it very easy to remove from its packaging yet keeps the cooler relatively safe in transit.


The list of accessories that come with the Falcon 92-cu is very complete. Along with a tube of Shin-Etsu X23-7762 TIM, a plastic spatula to spread the TIM and an installation pamphlet, you get not only the mounting brackets for Intel 775 systems but also the mounting brackets for both AM2 and 939 systems. As expected for a cooler of this size, a metal 775 mounting backplate is also included even though and AMD one was not included. This means you are supposed to use the standard backplate that comes with AMD systems; so while it may be faster to install on AMD systems it will be more secure on Intel 775 motherboards.

Overall, the box is a blend of marketing spin and protection that does leave one with a cautiously optimistic impression. While there is no such thing as too much protection, this box is a functional packaging scheme that is more than acceptable for long distance shipping. My only concern is whether the cooler can live up to all its’ self inflicted marketing hype.