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| Author: AkG |
Date: July 14, 2011
Product Name: EVGA Superclock CPU Cooler
Part Number: M020-00-000234
Warranty: 1 Year
EVGA Superclock CPU Cooler Review
Not that long ago many in this industry sat up and took notice of an announcement that seemingly came out of left field: EVGA, that perennial bastion of NVIDIA graphics cards would be releasing a CPU cooler. This shouldn’t have come as a shock considering many AMD and NVIDIA board partners have been looking to expand their portfolios so they aren’t tied at the hip to the success or failure of a single graphics architecture. EVGA’s approach in this regard has worked well since they have had a long line of successful motherboards and peripherals but CPU cooling is a new realm altogether. But in order to quickly familiarize their potential customers with this new heatsink, it was decided to use the well known and oft used Superclock moniker.
So here we have what looks like a brand new cooler but believe it or not, their design has been used before with some success. Rather than trying to reinvent the wheel EVGA made the decision to use a modified version of the Swiftech Polaris 120 which features a typical Heatpipe Direct Touch (HDT) layout and a high performance 120mm fan.
We have seen the collaborative approach work quite well for some like Corsair and CoolIT (their H60
is impressive to say the least) but others have become victims of their own success. Buying an existing design can be a risky proposition simply because consumers will wonder why they should buy a rebadged product rather than the original. Luckily, EVGA has foreseen this issue and has somewhat negated it by giving the Superclock a lower price than the Polaris 120. With an average price of about $53, this heatsink costs about 12% less than its Swiftech clone and retains EVGA’s well known customer service. It also comes in a black finish as opposed to Swiftech’s somewhat boring nickel plating.
One of the main benefits of rebranding is the possibility of improving upon an existing design in order to offer something new to the market. So we’re hoping EVGA has seen fit to rectify some of the Polaris 120’s faults. But make no mistake about it; $50 is a good chunk of change to spend on any air-based heatsink so our expectations for this one are running quite high.