To me,graphics are important but they are not the most important thing.It is true that i would not play farcry 3 with ugly graphics too,because you spend all your time in the forest :P but crysis 3 pretty much sucks,because it is not an open world,and it's too short.
So lame that they make the same mistake over the years,succesful games are ALMOST ALWAYS games with side missions,a good story,and with 15+ hour scenario: assasins creed,dishonored,mass effect series,far cry 3,i don't know,all the last year's hits...
I would say 20-30% graphics,anyway these days,ALL GAMES look good because everybody uses UE3 :P
you guys say that gameplay is everything but you would pay for a 500$ to push settings to the max
I think Cevat Yerli is awesome but he spends too much time on graphics,it's true that everybody,in secret,cares a bit,and maybe he want to sell more crysis 3 so he makes it appealing...
I don't think that borderlands 2 is an example,because it's graphics are a style anyway^^ but it's true that the gameplay is awesome.