I'm not sure how much of a difference this will make with new(er) games.
Older downloads used to be pretty much the same as the retail version (other than the download part.... :) ) with the reg key either emailed to the customer or somehow available through the game server (like Steam). More recent games I've paid/dl'd didn't come with a reg key and were tied to something like my battlenet account... there is no reg key at all, the reg key is my account, and thus no way to transfer individual games unless I want to transfer/sell the whole account.
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